Sure it’s nice to have a huge book launch with a party in NYC, a fifty tour blog stop, and announcements in all the top print publications. But let’s get real. Unless you’re with a Big 6 publishers that’s probably not going to happen. Even if you are with a Big 6er, it probably still won’t happen unless your name starts with Stephanie and ends with Meyer.
Launches like that take months of planning anyway which is why traditional publishers take so long to release books. Also, I'm not convinced that blog tours have much of an impact on sales.
As an Indie author, you work on your own schedule. You can do as much or as little as you like. And if you’re broke and pressed for time like I am, less is more. So here are five steps to an easy “No Muss No Fuss” book launch.
1. Send an email offering a free copy to the people on your email list.
2. Post release on twitter, facebook
3. Write a blog post - offer a giveaway
4. Send press release to local paper
5. Start writing the next book
This is the minimum you should do for your book. And with each book, it should get easier and easier to sell more and more copies as your fan base grows.