Tuesday, July 30, 2013

10 Ways for Indie Authors to Grow a Fan Base

As promised, here are my 10 tips for increasing your fan base that I talked about on my radio segment here. Please feel free to pass these on. Leave any ideas you have in the comments section!

1.      Ask fans to leave reviews of your books on Amazon, Goodreads, and Facebook. One way to do this is to offer an incentive. Have a giveaway and make leaving a review one of the ways to enter.

2.     Team up with other authors to create an anthology. For example, below is an anthology of short stories that I put together with 9 other authors. In this way, we introduce our fans to each other and each increase or fan base.

3.     Get fans involved. Ask fans to create their own book trailers, character spotings, or fan art. Even just pictures of themselves reading your book. Post them in a section on your website. I’d have to figure out an appropriate way to do this since most of my fans are underage.

4.   Think of places where you can donate your book. Places with waiting rooms etc. I donate a couple of copies of Queen Bee to a dance studio near my house. Doctor’s offices, hospital waiting rooms, retirement homes, local coffee houses, motel lobbies. 

5.     Create a separate ebook that is just the first 10 chapters or so of your book and give that away for free. Make sure on the cover it says something like ‘free sample’ or first 10 chapters only. Make sure there is a link to the full book at the end of the sample. Right now, book 1 of Priscilla the Great is perma-free and it is doing pretty well. I’m considering changing this and going to the sample method. Below is an example of how James Patterson does it.

6.     Reach out to the city where your book is set. Contact the newspaper of that city, donate some copies to the libraries in that city. Do a target facebook ad for that city.

7.    Add book club style discussion questions to the end of your book and use this as a selling point to book clubs. Seek out book clubs, local ones so you can do in person visits and online ones as well.

8.     Go out and find your readers. Sit down, think about your book and the kind of people who read your books. Write down the top ten sites people who would read your book visit. Start visiting those sites and figure out how to become a part of them. If it is a forum, become a part of the community through relevant posts. Don’t just promote your book. If it is a blog, ask to do a guest blog. For other sites, think about buying an ad for that site.

9.    Find your super fan. A super fan is anyone who is so excited about your work that they have initiated contact with you. Use their enthusiasm to draw in other readers.  Give them a coupon code to pass on to their friends. Ask them for a testimonial to put on your website. Ask if they would like to lead a book discussion or interview you for your website. Ask if they would like to start a fan club for you and give it a cute name.

10Diversify. Create linked materials. For example t-shirts. I’m taking it a step further and creating a iPhone app for my Priscilla the Great series. I’m also considering doing dance bags for my Queen Bee series. Hopefully, by the gift season, I’ll have a package to sell with the first three books of the Queen Bee series in a dance bag for a special price. Or maybe a backpack for the PtG series.


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