Even if you only answer to yourself, it is important to give yourself deadlines and firm dates for your new releases. It keeps you motivated and working for a goal. If you think you’re just going to release your book whenever you finish it, it may be harder to actually finish it. But if you choose a date and start publicizing your release 6 to 8 months in advance, you will be more likely to actually finish the book and meet that deadline. But since you work for yourself, if you miss that deadline you’ll have a very understanding boss.